It has been said, “There is nothing new under the sun!” It is true that Lloyd Loring authored the column submitted for Smuncher’s Attic, yet it must be noted that it is as relevant now as it was in 1965! Who knows, RReNews may choose to bring this into an article vs. sharing the pdf file for you to read – it is truly that good!
“So you want a famous rally? Fine. All it takes is work. But a great deal of effort can be avoided if you organize your public relations (PR) program at the outset. So let’s look at the problem carefully before we start.
The better the rally, the easier your job will be, of course. But if no one knows about the event, it won’t succeed-no matter how good it may be. Now, who do you want to tell about the rally? Let’s break this potential audience for your efforts into two major groups: Possible participants and the general public. Because it is most important, we’ll examine PR to participants first — and at greatest length!”
So you want a famous rally? Fine. All it takes is work. But a great deal of effort can be avoided if you organize your public relations (PR) program at the outset. So let’s look at the problem carefully before we start.
The better the rally, the easier your job will be, of course. But if no one knows about the event, it won’t succeed-no matter how good it may be. Now, who do you want to tell about the rally? Let’s break this potential audience for your efforts into two major groups: Possible participants and the general public. Because it is most important, we’ll examine PR to participants first — and at greatest length!
Click here to read How to Make Your Rally Famous! You truly will find value in promoting your event, and for those starting a road rally program, there is worth advice for you as well. We also want to point out that Loring received the honor of being an Inductee into the Hall of Fame this year, as was Bruce Gezon!
Loring SCCA Hall of Fame Inductee in 2021
Seldom does an individual contribute to the Club in such a way that he starts a worker specialty based on his talents, but such is the case for South Bend Region’s Lloyd Loring. While participating as a successful driver in a Porsche 356 and working on South Bend’s traveling tech team, Loring discovered his skill and passion for announcing. Serving first at local events and in the CENDiv Solo series, Loring quickly became the first announcer at Solo Nationals. Although largely retired from announcing, the 92-year-old Loring continues to call select South Bend Region road races and autocross events. Loring is a member of the CenDiv Hall of Fame and a Curt Thews Award winner from his home Region for the member who has given unselfishly to the success of the Region. The Great Lakes Division has recognized his legacy by awarding the Lloyd Loring and Jeanne Ruble Achievement Award annually at the Great Lakes Division Solo Championships Spring Training weekend. Still known as “The Voice of Solo,” his trademark “Are you ready for this?” remains music to National autocrossers’ ears.
